Shurtape establishes the highest standard for producing and crafting our tape. We know that consideration to detail is a must for the ideal painting results. We know that you're committed to finishing the next job far better than before. We provide you with the perfection that you desire. Since 1955, we have been committed to our goal of helping painters succeed.



Created in North Carolina, Shurtape Technologies LLC is a privately-owned business. Shurtape happily works in concert with many industries such as packaging, painting, HVAC and transportation Our business thrives on craftspeople, market segments and clients who utilize Shurtape to achieve perfection in their industries.

Our business continues to increase and success is based upon our solid relationships with our people and our craftsmen. Our committed clients are worthy of our utmost gratitude. It is exactly why we offer outstanding customer service, prompt delivery and items that consistently perform. It is the reason we continue to invest and develop our products while increasing our distribution.

For the greatest adhesion properties, try Shurtape and experience the difference. This tape has been created for craftspeople. Precision belongs to each approach from design to manufacturing, development and distribution.

We try to elevate each roll of tape. This product surpasses expectations for every industry it is used in including packaging, painting, transportation and HVAC. We support our products and our people.

We are proud of our brand consistency across our products, our sales reps, our advertising and marketing and our digital impact. Our company is committed to delivering the very best quality of items. To preserve the Shurtape brand equity, we follow these suggestions for brand management:



CONSISTENT POSITIONING

Simply being “the Modern Craftsman’s Choice,” is our brand message. Craftspeople desire to use quality products to generate their creations. These ideals are portrayed with every element of Shurtapes’ marketing strategies.

CONSISTENT BRAND IDENTITY

Creating a widely recognizable product throughout the USA as well as other countries adds to our prosperity. Consistency is broadcast via marketing, displays, promotion items and packaging.

USE OF SUB-BRANDS

Under the Shurtape master brand, there are sub-brands that have to be consistent with brand voice and stance. One particular example is ShurSEAL.



CONTENT CREATION

In charge of ensuring uniformity with advertising, content, packaging, etc., the Brand Stewards Team scrutinizes every part along the way.

The Consumer and Craftsman Group produces every Shurtape retail product for the brand. This group follows established practices for accepting and analyzing items created for the Shurtape Brand.